Field survey is a type of research method used to obtain information about a given population or environment. It typically involves interviewing people in their own environment, such as in their homes, workplaces, or other locations, in order to gain an understanding of their attitudes, behaviors, and beliefs. Field surveys are commonly used in market research, anthropology, archaeology, geography, public health, and other areas.
Field survey research involves gathering data through direct observation and interviews with participants. This means that the researcher is present in the field, observing and interacting with participants in the context of their everyday lives. Field surveys can be conducted face-to-face or remotely, depending on the context and the research objectives.
Field surveys can be used to collect both quantitative and qualitative data. Quantitative data is usually collected through surveys and questionnaires, while qualitative data is usually collected through interviews and focus groups. Depending on the research objectives, field surveys may also include direct observation, photography, video recording, and other techniques.
Field surveys can be conducted as part of a larger research project or as a stand-alone study. They can also be used to supplement existing data sources, such as census data, and can provide a more detailed and personal look at the population or environment being studied.